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Sophia Bush smells great, and she knows it.
The former “One Tree Hill” has partnered with beauty entrepreneur Randi Shinder in Shinder’s fragrance and body line called “I Smell Great,” launched in November. Sophia will be an ambassador and equity partner, and her title will be cofounder, writes WWD.
“Working with Randi is a dream come true,” Sophia told WWD. “Everything with our company is based on new and leading technology, from the scent spheres to the extractions. We want to get to the heart of why women love beauty and what makes them feel special. Marrying those concepts of technology and beauty truly equals greatness.”
Canada Free Press writes that as soon as the news of Sophia’s partnership was announced, online sales for the brand “skyrocketed.”
On Instagram, Sophia wrote, “Remember earlier when I said ?#?pinchme? because this is a dream-come-true day?! Well seriously guys someone pinch me!! I just got word from theI Smell Great IT team that because so many of you lovely/supportive/curious and AMAZING babes are flocking toismellgreat.com, falling in love with our creations, and ordering goodies for yourselves that the site keeps crashing!!
“We have extra team members on it, working like mad to add bandwidth and make sure all of you can keep browsing and discovering. Thank you so much for your patience and support! I’m beyond floored. Beyond grateful. I guess we broke the Internet. ?#?BestFansEver? ?#?BrainsMeetBeauty? ?#?LiveGreat? ?#?Greatness?.”
So what does it mean to smell great? The collection, which retails from $28 to $68, is based on the scents of powdered sugar, candied flower petals, tropical breezes and honey, with new scents planned for later this year. All scents are sold online at ismellgreat.com.
Sophia Bush’s dream has come true by working with beauty entrepreneur Randi Shinder.
The American actress is already considered a beauty icon with her always-perfect make-up and enviable brunette tresses, which she often shows off at A-list parties and on the red carpet.
And now Sophia is set to put her knowledge into action by working with the fragrance and body brand, which was launched last November by entrepreneur Randi Shinder. It comes after Randi’s previous successful ventures into the industry with lines Clean Perfume, Fusion Beauty and Dessert Beauty.
Sophia can’t wait to get stuck in.
“Working with Randi is a dream come true,” she told WWD. “Everything with our company is based on new and leading technology, from the scent spheres to the extractions. We want to get to the heart of why women love beauty and what makes them feel special. Marrying those concepts of technology and beauty truly equals greatness.”
I Smell Great boasts scents such as candied flower petals, honey and powdered sugar to give a sweet and feminine feel.
With Sophia’s input, new perfumes will be released this year and it is hoped Randi’s range will also expand.
Prices of products range from $28 to $68 and they all come in environmentally-friendly biodegradable packaging.
The former One Tree Hill star has always been happy to give beauty titbits, and recently revealed her go-to product for all areas.
“Coconut oil is a great life hack,” she told People. “It’s so good for your skin. It’s the best hair moisturiser. It’s a great substitute for shaving cream. Keep a jar in the kitchen to cook with and a jar in the shower for all the other things.”