In case you haven’t heard, fans can now sport the same trends showcased on The CW’s One Tree Hill. Dying to have one of Brooke Davis’ chic dresses or Peyton Sawyer’s vintage tops? From jackets and pants to accessories, fans can now find out more about the One Tree Hill fashion and even purchase the products featured on TV through the show’s website.

The series’ official website, which also serves as a virtual shopping mall for fans, has a point-and-click feature that allows viewers at home to purchase the clothes and accessories exhibited on each episode of One Tree Hill. Items from popular brands and designers like Liz Claiborne, Couture Candy, Gap, and Calvin Klein, just to name a few are displayed on the site, including the price of the merchandise, and the product description that says who wore it on which episode.

Fans can choose from the men’s and women’s wear showcased by notable characters of One Tree Hill, including Lucas Scott (Chad Michael Murray), Nathan Scott (James Lafferty), Peyton Sawyer (Hilarie Burton), Brooke Davis (Sophia Bush), Hayley James Scott (Bethany Joy Galeotti), Dan Scott (Paul Johansson), Mouth McFadden (Lee Norris), Karen Roe (Moira Kelly), Deb Scott (Barbara Alyn Woods) and Rachel Gattina (Danneel Harris).

While this marketing strategy attempts to boost One Tree Hill’s promotional efforts, this isn’t the only CW show that has resorted to this kind of approach. Gossip Girl, the teen drama based on the popular novel series of the same name written by Cecily von Ziegesar, America’s Next Top Model, Tyra Bank’s infamous competitive reality series, Smallville, the science fiction drama series about the young Clark Kent, and the paranormal series Supernatural, are also offering some of their products for online.

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Source: buddytv.com